Leading Digital: Turning Technology into Business Transformation 

Kindle Edition

by George Westerman  (Author), Didier Bonnet  (Author), Andrew McAfee  (Author)
Leading Digital: Turning Technology into Business Transformation by [Westerman, George, Bonnet, Didier, McAfee, Andrew]
Become a Digital Master—No Matter What Business You’re In

If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn:

• How to engage better with your customers
• How to digitally enhance operations
• How to create a digital vision
• How to govern your digital activities

The book also includes an extensive step-by-step transformation playbook for leaders to follow.

Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

Komentar

Posting Komentar

Postingan populer dari blog ini

Gambar
The Ranger (A Quinn Colson Novel Book 1)   Kindle Edition THE FIRST NOVEL IN ACE ATKINS’  NEW YORK TIMES  BESTSELLING QUINN COLSON SERIES. “In Quinn Colson, bestselling author Ace Atkins has created an American hero in a time when we need him.”—C. J. Box After years of war, Army Ranger Quinn Colson returns home to the rugged, rough hill country of northeast Mississippi to find his native Tibbehah County overrun with corruption, decay, meth runners, and violence. His uncle, the longtime county sheriff, is dead. A suicide, he’s told, but others—like tomboy deputy Lillie Virgil—whisper murder. In the days that follow, it’s up to Colson to discover the truth, not only about his uncle, but about his family, his friends, his town, and himself. And once it’s discovered, there’s no going back for this real hero of the Deep South.
Baca selengkapnya
Gambar
The Martian Chronicles   Paperback   – October 11, 2011 Soar above the fossil seas and crystal pillars of a deadworld in the pages of Ray Bradbury’s  The Martian Chronicles.  A milestoneof American literature, Bradbury’s classic collection of interconnectedvignettes about life on the red planet diverges from the  War of the Worlds  theme,in which humanity must defend its shores against its neighbors, for in Bradbury’sprismatic vision, humanity is the conqueror, colonizing Mars to escape an Earthdevastated by atomic war and environmental catastrophe. Bradbury’s  TheMartian Chronicles  is a must-read for any fan of science fiction orfantasy, a crucial precursor to films like  Avatar  and  Alien  andbooks like Kim Stanley Robinson’s  Red Mars  and Dan Simmons’  Hyperion ,and a haunting prophesy of humanity’s destiny to bring our old dreams andfollies along with us wherever we may venture forth.
Baca selengkapnya